The Lure of Gold
Gold! Gold fever! The Golden State. Good as gold. Golden anniversary. Gold medal. The Golden years. Solid gold Cadillac. Go for the gold . . .
In almost all cultures around the world throughout history, gold has been valued and sought as a precious metal: gold as a mineral, gold as a commodity, gold as a precious object.
It has been a symbol of power, wealth and success. It has provoked greed and lust. It has been hoarded. It has launched expeditions and wars.
Gold is soft, malleable, and easily crafted into beautiful decorative objects. It is resilient and resistant to corrosives. It is valuable in industry and medicine. It is an enduring symbol.
gold is relatively scarce, making it all the more desirable and valuable. Gold is the
stuff of dreams.
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